A wedding invitation that lives in a single link

Digital or paper? A fair comparison

This page sells digital invitations, so treat its conclusion with suspicion and its numbers as the rough market ranges they are. Many couples land in the middle: digital for most guests, a few printed cards for the people who will keep them on the mantelpiece.

PaperDigital
Typical cost for 100 guestsRoughly £250–£700 for printed invitations, inserts and postage£0 with Vowlio; paid platforms typically charge a one-off fee in the £40–£120 range
Time to guests’ handsDesign, proofing, printing and post: usually 3–6 weeksBuilt in minutes, delivered the moment you send the link
Changing a detailReprint, or phone every guestRebuild the link and resend it; the page always shows the latest version
Replies (RSVP)Reply cards, phone calls and a spreadsheet you maintain by handGuests tap through to your own form; replies arrive in one place
What guests keepA physical card — genuinely lovely, and genuinely easy to loseA link that becomes a keepsake page after the day
Environmental costPaper, printing, envelopes and two rounds of postA web page — close to nothing per guest

The honest summary: paper wins on touch and tradition; digital wins on cost, speed, changes and replies. If your budget or your conscience points one way and your heart the other, the hybrid — digital for most, printed for a few — is what a large share of couples actually do.